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Android’s share of hypercasual game ad spending climbs to record 57%

September 28, 2022

Hypercasual games have been a rapidly expanding mobile app genre, experiencing stable growth over the last few years, accounting for approximately a third of downloads of the top 100 games globally in 2021.

Hypercasual games feature simple play based on traditional arcade games. It’s precisely this minimalism that has made it easier for app developers and publishers to launch their own hypercasual titles.

Now a new report from mobile gaming ad experts Tenjin shows that Android reached an all-time high 57% share of hypercasual advertising spending.

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