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Retargeting Is Gaming App Marketers’ Best Tool To Drive Incremental Revenue

November 7, 2022

Mid-core and hardcore gaming apps thrive when they have a core group of invested and engaged users with high lifetime value (LTV). App marketers can’t afford to wait for this engagement to happen organically. In fact, many marketers could benefit from focusing on retargeting three key audience groups: payers, lapsed payers and new installers.

‘Payers’ should be your main targets.

Every marketer knows this classic adage: It’s much easier to sell to an existing customer than attract a new one. Yet this age-old axiom is often overlooked in the world of mobile gaming, where user acquisition (UA) is often seen as the best way to market an app.

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