Unique use case: Using pivot tables to QA bulk sheets
If you’ve come across pivot tables in your search marketing career, I’d expect it was likely in a performance report. However, they can be leveraged in creative, non-analytical ways.
One such approach I am a particularly big fan of is using pivot tables to QA bulk sheets.
Might be a given, but you need to build your bulk sheet before you can use this technique. I won’t cover bulk sheet tips in this article (just one teaser: the concatenate function could come in handy), but one step I’ll recommend for your QA is to compile a summary of the elements you expect to be included in your bulk sheet.
