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M-Commerce Trends And App Insights To Inform Your Next Marketing Campaign

September 27, 2022

Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of the past few years. In fact, 90% of adults in the US are shopping with their smartphones.

Additionally, shifts in consumer behavior during the pandemic will push m-commerce sales to 6% of all US retail sales this year, up from 4% just three years ago. That percentage is expected to rise to nearly 9% (or $700 billion) by 2026. Smartphones – not tablets – are the driving force behind this growth, accounting for 85% of m-commerce sales today and an expected 92% of m-commerce sales by 2026.

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