Economic instability after the pandemic and the war in Ukraine have undoubtedly had a knock-on effect on app revenues. Now data from Fair Betting Sites shows that in-app advertising is taking a hit as well.
In-app advertising takes a hit
In-app advertising is predicted to grow by just 6% to $220.8 billion in 2022. That’s a fifth of last year’s growth rate. In-app purchase revenue growth also declined, growing just 10% to $205 billion compared to 23% in 2021.
Apps have taken a big hit following economic downturns at the end of the pandemic.
