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What Is SMS Marketing? Terms, Definitions, Statistics… And The Future

December 29, 2022

What Is SMS?

Text messages are sent and received using Short Message Service (SMS), a store-and-forward service that allows users to send and receive short text messages (up to 160 characters in length) using their mobile phones. SMS messages are transmitted over the network using circuit-switched data technology, which establishes a dedicated connection between the sender and recipient for the duration of the transmission.

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