There’s much to be excited about when it comes to mobile video ads. The format boosts ROI for small and large advertisers alike and viewability rates are significantly higher than those of other formats. Unsurprisingly, 63% of mobile advertisers consider short-form video a top marketing trend for 2023. But new research shows that video ad placement may require some refinement as most consumers will hold brands accountable for the content their ads appear next to. Let’s dive in.