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This festive season 52% of Indian shoppers are purchasing on mobile apps

October 19, 2022

Via: Business of Apps

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With 52% of Indians already purchasing products through mobile apps and another 44% buying online after browsing in-store, there’s a considerable opportunity for app marketers and brands to reach consumers this holiday season. That’s according to the ‘An App Marketer’s Guide to the Indian Festive Shopper 2022’ report from InMobi in collaboration with Branch.

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