Category: Mobile Marketing

September 23, 2022

Almost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues. That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on […]

August 23, 2022

Social commerce is still in its infancy, but Meta appears to be in a strong position to dominate the market not least because of its apps WhatsApp and Instagram. A new report from SimplicityDX, the mCommerce experts, shows that three […]

July 5, 2022

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads […]

June 29, 2022

Nextbite, an online ordering and delivery management system founded in 2017 that partners with restaurants to make their delivery-only menus available virtually, is looking to boost brand awareness with a partnership with delivery-only restaurant Packed Bowls by Wiz Khalifa and […]

June 10, 2022

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]

May 27, 2022

TikTok just announced an integration with WooCommerce which lets merchants sync their store catalogues to their TikTok profiles. That the app is popular among social shoppers is undisputed with 12 billion views for hashtags such as #TikTokMadeMeBuyIt. Over half of […]

May 4, 2022

Mobile push notifications are the most important channel for engagement for 61% of businesses, followed by email and web push notifications. That’s according to the latest 2022 State of Customer Messaging report from OneSignal. The majority said that mobile push […]

April 25, 2022

It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that their site was in compliance with Google’s Core Web Vitals and best practice mobile […]

April 14, 2022

Playable mobile adverts have some of the lowest cost-per-install (CPI) at $1.98 below the average $3.79 for other gaming ad formats. That’s according to the latest report by mobile app growth platform Liftoff published today based on an analysis of […]

April 12, 2022

Did you know 90% of the global internet population is using a mobile device to go online? What does this mean to website owners worldwide? Does that mean fewer people will see your website if you’re only focusing on desktop […]

March 24, 2022

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]

March 11, 2022

Half of mobile gamers now say they prefer ad-supported games over pay-to-play or in-app purchases only games. Interest in ad-supported games has grown steadily since 2017, up 138% in 2021, according to the latest Modern Mobile Gamer® report from Tapjoy. […]

February 17, 2022

Small businesses have a unique opportunity when it comes to text message marketing. Unlike larger businesses, small businesses can communicate one-on-one with their customers in a more intimate fashion. This is one main reason why text message marketing campaigns are […]

January 28, 2022

Apple continued a remarkable winning streak through the final stretch of 2021, a critical window that covers the holiday period. As other companies grappled with supply chain issues — tech manufacturers remain mired in chip shortages — the iPhone maker […]

January 13, 2022

Although advertisers have been rightly worried about IDFA related impacts on their budgets and campaigns, new research finds that ad spend topped $295 billion, up 23% year-on-year in 2021 and is esteemed to reach $350 billion in 2022. In 2021, […]

January 11, 2022

Everyone accepts the ubiquity of mobile devices. In many markets today – particularly in the developing world – it’s not simply a case of mobile first but mobile only. For marketers, the pandemic accelerated the move to digital at the […]

December 22, 2021

App Tracking Transparency (ATT) opt-in rates reached 46% over the last few months of 2021, according to data released by AppsFlyer. While mobile marketers and advertisers worried that measurement and ad optimisation would be seriously hampered by the updates to […]

December 20, 2021

How easy is it for you to cut through the noise and communicate with your customers? Thanks to the convenience of mobile, customers now expect more from businesses and want to interact with them differently – through text message. Find […]

December 10, 2021

Around 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts. Based on the answers from 9,000 consumers […]

November 30, 2021

Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from the messaging platform Podium, SMS (or text messaging) is the […]