Marketers anticipate spending significantly more of their budgets on digital audio in 2023, followed by digital video, according to the latest industry report from Integral Ad Science. Social media and mobile remain key priorities for marketers this year, but experts acknowledge that there are many challenges ahead. Let’s dive in.
Marketing concerns in 2023
To understand spending for app and mobile campaigns a little better, it’s worth taking a look at the main concerns marketers continue to face this year. 51% consider decreasing access to consumer data and cookies a challenge while 33% cite ad placement alongside risky content as a problem.