What Should You Be Doing Right Now?
It’s the beginning of 2023, so you’re running a bit late – but you can still make up for lost time.
Forecasting A 2023 Budget
You’ve seen how to forecast search budgets year after year: the old “determine impression share (IS) lost due to budget and had 3%-5% increase in CPC assuming strategy stays the same” method.
Then the pandemic came along, and forecasting got a little iffier. Now, that method lacks some weight.