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SEM Strategy In 2023: More Ahead With Your Year In Review

January 9, 2023

What Should You Be Doing Right Now?

It’s the beginning of 2023, so you’re running a bit late – but you can still make up for lost time.

Forecasting A 2023 Budget

You’ve seen how to forecast search budgets year after year: the old “determine impression share (IS) lost due to budget and had 3%-5% increase in CPC assuming strategy stays the same” method.

Then the pandemic came along, and forecasting got a little iffier. Now, that method lacks some weight.

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