Tag: B2B

April 7, 2022

In today’s competitive social media landscapes, companies from mom and pop shops to large enterprises are struggling to attract audiences and engage with them in meaningful (read as: business goals-oriented) ways. Of course, a successful social media program now requires […]

March 28, 2022

High CPCs. Low search volume. Unqualified leads. B2B marketers face endless challenges when attempting to generate results from paid search. Learn how to make paid search work to drive better B2B leads. Prequalify Users With Ad Copy One struggle many […]

February 24, 2022

Are you on the lookout for a marketing strategy that checks off all your targets and can potentially produce a tremendous return on investment? B2B Influencer marketing fits the bill quite perfectly. While influencers have traditionally dominated the B2C sector, […]

February 16, 2022

We all do it. We see a cold email that doesn’t interest us, and we send it to our spam folder, junk folder or recycle bin. This personal knowledge can’t help but dwell in the minds of sales reps creating […]

February 3, 2022

Influencer marketing has been on the rise for several years now and it is not showing any signs of slowing down. People trust people they follow, and it is true in both ecommerce and B2B sectors, although it is a […]

January 3, 2022

Content marketing work hasn’t slowed down – and it’s not likely to anytime soon. Yet content marketers have adapted admirably to constant disruptions and changes in direction. Many of you have explored newer content platforms (metaverse anyone?). Many have built […]

December 13, 2021

Email is one of the most used digital channels. But it’s not the top one, according to a study published Monday by HubSpot. Rather, social media takes the leading slot, as shown in this listing: Social Media Websites/Blogs Email Marketing […]

December 7, 2021

Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts. B2B keyword research works best with precise targeting, low […]

November 16, 2021

It’s harder than ever to get people to open and read your emails – even the ones they’ve asked to receive. Why? Just consider the competition you face. CMI’s most recent B2B research indicates 69% of marketers send email newsletters, […]

November 12, 2021

Digitalization has had a huge impact on everyone’s life. In most aspects it has influenced businesses in a good way: They can now go global, discover new marketing channels and broaden their customer base. But there’s one negative to being […]

October 28, 2021

The future of sales-enablement and demand gen lies in self-service content. Is your content marketing program ready? Buyers continue to want control of the process long before they connect with a sales rep. “At least half, probably more, of B2B […]

October 14, 2021

When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent. Delivering goods in the topsy-turvy world of Covid lockdowns was difficult for most businesses. […]

October 13, 2021

Companies are waking up to the power of content marketing due in part to the pandemic. That’s not some grand pronouncement from the Content Marketing Institute. It’s a recurring refrain we heard from you (or content marketers like you) in […]

October 12, 2021

Today’s Ask an SEO question comes from Kyriakos in North Carolina. Kyriakos asks: We have a B2B member only website. Some of the content on our site is available to guests/not logged in users, but most of our content is […]

September 30, 2021

Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market […]

September 22, 2021

You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes […]

July 30, 2021

In 2020, the onset of COVID-19 revolutionized the way we live and do business. This transformation affected the rules of marketing in countless ways, and B2B is no exception. Now, it’s time to slow down for a moment, examine the […]

July 29, 2021

Would you like more sales? Who wouldn’t? To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. What is sales-enablement content? Sales-enablement content […]

May 26, 2021

B2B on LinkedIn and Facebook: 4 Key Differences Effective B2B targeting on Facebook starts with understanding the fundamental difference between Facebook and the preeminent B2B social platform – LinkedIn. B2B success on Facebook requires a shift in your thinking and […]

May 25, 2021

When it comes to generating leads, SEO is a fan favorite. A sizable 61 percent of B2B marketers say that SEO and organic traffic yield more leads than any other marketing strategy they use. For all types of websites, an […]