Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts.
B2B keyword research works best with precise targeting, low search volumes, and a healthy dose of creativity.
In this article, you will learn how to perform B2B keyword research by using B2B modifiers, uncovering potential in Search Console and internal search, and most importantly, leveraging insights from sales and customer success.
