image credit: Pexels

How this industrial supplies retailer used marketing automation to keep up with customers

October 14, 2021

Via: CMO

When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent.

Delivering goods in the topsy-turvy world of Covid lockdowns was difficult for most businesses. But Bunzl’s huge range encompassing cleaning, hygiene, healthcare, hospitality, food processing, packaging, as well as industrial and safety goods and services was highly relevant to Covid and therefore more pressured than most.

Read More on CMO