Email is one of the most used digital channels. But it’s not the top one, according to a study published Monday by HubSpot. Rather, social media takes the leading slot, as shown in this listing:
- Social Media
- Websites/Blogs
- Email Marketing
- Omni-channel Marketing
- Video Marketing
- Influencer Marketing
- Search Engine Optimization
- Podcast Marketing
- Word-of-mouth Marketing
Social leads in B2B largely because of LinkedIn, which is rated by B2B marketers rate as their most effective channel because it is popular with business-minded individuals.
But email remains “a powerful channel for B2B marketers because it helps share educational content with customers,” the study states.
