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Email Will Receive Continuing Investment In Both B2B and B2C In 2022: Study

December 13, 2021

Via: MediaPost

Email is one of the most used digital channels. But it’s not the top one, according to a study published Monday by HubSpot. Rather, social media takes the leading slot, as shown in this listing:

  • Social Media
  • Websites/Blogs
  • Email Marketing
  • Omni-channel Marketing
  • Video Marketing
  • Influencer Marketing
  • Search Engine Optimization
  • Podcast Marketing
  • Word-of-mouth Marketing

Social leads in B2B largely because of LinkedIn, which is rated by B2B marketers rate as their most effective channel because it is popular with business-minded individuals.

But email remains “a powerful channel for B2B marketers because it helps share educational content with customers,” the study states.

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