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How to Identify and Win the Right Influencers to Promote Your B2B Product

Influencer marketing has been on the rise for several years now and it is not showing any signs of slowing down.

People trust people they follow, and it is true in both ecommerce and B2B sectors, although it is a bit different in the latter because marketers and sales people have larger decision making units to keep in mind when they sell to businesses.

There’s no impulse shopping in the B2B sector (or at least not as much as in retail), so influencer marketing has to rely on long-term relationships between influencers and their target customers.

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