B2B on LinkedIn and Facebook: 4 Key Differences
Effective B2B targeting on Facebook starts with understanding the fundamental difference between Facebook and the preeminent B2B social platform – LinkedIn.
B2B success on Facebook requires a shift in your thinking and tactics, especially if you’re used to running LinkedIn campaigns.
The change boils down to four key differences:
1. Cost: Cost per thousand impressions (CPMs) are generally cheaper on Facebook, allowing advertisers to test upper-funnel tactics and serve more impressions for the same level of media investment.
