Shopping on TikTok rose a whopping 553% in the last 12 months as more users turned to their mobile phones to make purchases.
The popular short-form video platform has been using its #TikTokMadeMeBuyIt hashtag to boost purchasing.
That’s according to new research by Bazaarvoice’s Influenster.
The increase is nearly three times higher than on Instagram (189%) and Facebook (160%) for the same period.
However, Instagram continues to be the most popular platform for visual shopping experiences (64%), followed by Facebook (45%) and TikTok (24%).
