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How to Create Winning Sales-Enablement Content

July 29, 2021

Via: CMI

Would you like more sales?

Who wouldn’t?

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content.

What is sales-enablement content?

Sales-enablement content is any content asset used in the sales process – by the sales team or the prospect. (Sixty-two percent of B2B customers say they can make their buying decision based solely on digital content.)

Read More on CMI