It’s harder than ever to get people to open and read your emails – even the ones they’ve asked to receive. Why? Just consider the competition you face.
CMI’s most recent B2B research indicates 69% of marketers send email newsletters, and 68% send emails with other content.
That means a lot of brand emails in people’s inboxes vying for attention with their work and personal communications.
Yet email remains one of the most important tools content marketers use. Almost two-thirds (64%) say email engagement metrics have provided some of the most valuable insight into their content marketing programs.
