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Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

November 16, 2021

Via: CMI

It’s harder than ever to get people to open and read your emails – even the ones they’ve asked to receive. Why? Just consider the competition you face.

CMI’s most recent B2B research indicates 69% of marketers send email newsletters, and 68% send emails with other content.

That means a lot of brand emails in people’s inboxes vying for attention with their work and personal communications.

Yet email remains one of the most important tools content marketers use. Almost two-thirds (64%) say email engagement metrics have provided some of the most valuable insight into their content marketing programs.

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