In today’s competitive social media landscapes, companies from mom and pop shops to large enterprises are struggling to attract audiences and engage with them in meaningful (read as: business goals-oriented) ways. Of course, a successful social media program now requires investment in ad dollars.
In fact, of marketers using paid tactics, 80% of B2C and 77% of B2B content marketers ran ads on social channels (Content Marketing Institute). However, certain channels and media (e.g. TikTok, Instagram Reels) do still allow for some content to break through in powerful, viral ways.
