High CPCs.
Low search volume.
Unqualified leads.
B2B marketers face endless challenges when attempting to generate results from paid search.
Learn how to make paid search work to drive better B2B leads.
Prequalify Users With Ad Copy
One struggle many B2B search campaigns face is that keywords alone don’t fully delineate a user’s intent.
For instance, a managed IT services provider may want to strictly target enterprise-level organizations, but not every qualified prospect will include the word “enterprise” in their search queries.
