Are you on the lookout for a marketing strategy that checks off all your targets and can potentially produce a tremendous return on investment? B2B Influencer marketing fits the bill quite perfectly.
While influencers have traditionally dominated the B2C sector, influencer marketing is quickly becoming a game-changer for the B2B domain.
With 93% of B2B marketers claiming to have used this marketing tactic, it’s clear that influencer marketing now means a lot more than just an Instagram celebrity posing with a product. It’s a broader spectrum that includes B2B thought leaders and subject matter experts (SMEs) sharing their knowledge to build brand awareness and drive sales.
