Category: Industries

August 18, 2016

Often nonprofit marketers look to top commercial companies for best practices in branding. But it’s worth twisting this practice around to see what commercial businesses can learn from organizations who are less concerned with financial gain and are more focused […]

August 17, 2016

Online shopping has increased expectations for shoppers worldwide, according to DigitasLBi’s 2016 Connected Commerce study that focuses on the behaviors of consumers in 15 countries who have bought something online in the last 30 days. One in five (18%) expect […]

August 16, 2016

Owning a business that is part of a franchise or that has multiple locations can be a positive business venture when done correctly. That said, there are a lot of things to consider before purchasing a business that is part […]

August 5, 2016

Former strategy and innovation executive, Kim Garretson, shares data from a frequent shoppers study by e-tailing on consumer holiday shopping behaviors in 2015, alerting retailers to consumer responses in planning for the upcoming season. Last Fall, says Kim, MyAlerts and […]

July 29, 2016

If companies could vote on Verizon’s decision to acquire Yahoo’s core assets, those supporting the back-end pipes that run ads, video and content across the Web would give the deal a thumbs down. While advertisers see the benefits in aggregating […]

July 27, 2016

As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat’s top research chiefs to fill a newly created role. The image-sharing site has hired Gunnard Johnson as its head of […]

July 25, 2016

It’s official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player’s core business—namely its advertising business and content—will be integrated into Verizon-owned AOL as the telecom looks to compete with established digital players Google and Facebook. After […]

July 22, 2016

Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1. GetResponse. GetResponse is an all-inclusive marketing automation tool made to truly get […]

July 21, 2016

Marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research, according to the Marketeers Confidence Index from the American Marketing Association and Millward Brown Vermeer. This is in spite of a still […]

July 12, 2016

Millennials are becoming retailers’ largest demographic in both population size and market influence with significant buying power due to their constant access to technology. Over 85% of millennials own a smartphone compared to 71% of the total U.S. population, and […]

July 8, 2016

Anyone inside or outside Quicken Loans Arena in Cleveland later this month will be able to see all the elephants in the room in more ways than ever before. Just in time for the Republican National Convention on July 18, […]

July 8, 2016

In work you may have missed last year, here’s a crafty campaign from British TV network ITV, which is riding fresh exposure after winning a Silver Lion in Film Craft at Cannes last month. The network’s in-house team, ITV Creative, […]

July 8, 2016

Jonah Hill may have perfected the art of the intentionally awful ad. The Hollywood star anchors this two-minute infomercial for London-based skateboarding brand Palace. The video—by MPC Creative and directors Lev Tanju, Stuart Bentley and Stuart Hammond—packs in as much […]

July 8, 2016

With all the fuss about Donald Trump’s fundraising woes, staff shakeups, and skepticism regarding the seriousness of his presidential quest, it’s worth noting his campaign has been spending money on a variety of typical campaign-related services, from media production and […]

July 8, 2016

One of the most-hyped data innovations of the 2016 election has a prominent critic. Democratic digital ad veteran Andrew Bleeker was skeptical of a new form of voter targeting adopted by the likes of Republican Ted Cruz and former U.N. […]

July 8, 2016

Yahoo is up for grabs and two of the largest telcos in the U.S. have shown keen interest in buying the long-beleaguered web giant. There are several reasons why mobile carriers Verizon Communications and AT&T have bid to acquire Yahoo, […]

July 8, 2016

Twitter said Wednesday that it had debuted its first live stream broadcast, featuring live game play from Wimbledon, but those hoping to see Roger Federer take on Marin Cilic wouldn’t have found the match there. The stream, a chance for […]

July 8, 2016

Podcasting, like VR, is top of mind these days for publishers that are interested in trying out new formats. But as with VR, there is a need, eventually, to see a return. With that in mind, AdsWizz, an ad tech […]

July 8, 2016

For Keith Weed, advertising that takes progressive stances on gender issues is like spinner luggage: It makes perfect sense when you see it, but took far too long to happen. The chief marketing and communications officer of Unilever is pushing […]

July 8, 2016

All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has crossed the […]