In work you may have missed last year, here’s a crafty campaign from British TV network ITV, which is riding fresh exposure after winning a Silver Lion in Film Craft at Cannes last month.
The network’s in-house team, ITV Creative, meticulously recreated well-known ads from various advertisers, using knitted wool and stop-motion animation. The commercials aired in a block on Dec. 18 during ITV’s annual Text Santa program, which raises funds for organizations like Macmillan Cancer Support, Make-A-Wish U.K. and Save the Children.
This so-called “Knitted Ad Break” was devised because the show’s theme revolves around a holiday sweater. The spots, immediately recognizable to viewers in knitted form, were chosen based on the team’s ability to quickly and effectively transport the storylines into a woolen world.
