Yahoo is up for grabs and two of the largest telcos in the U.S. have shown keen interest in buying the long-beleaguered web giant. There are several reasons why mobile carriers Verizon Communications and AT&T have bid to acquire Yahoo, but underlining those reasons are their data monetization goals. Telcos across the globe are investing in ways to turn their data exhaust – the information generated when enabling things like phone calls and location services for things like mapping apps – into dollars.
Even though revenue from mobile data for streaming video and other purposes is up, telco industry revenues are flat or falling, according to analyst firm 451 Research. The firm reports that over the past few years revenue is down 40% across 40 of the largest global mobile operators.
