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Twitter Pursues 10 More Live Streaming Deals, Sports to Politics

Twitter Pursues 10 More Live Streaming Deals, Sports to Politics

July 8, 2016

Via: Ad Age

Twitter said Wednesday that it had debuted its first live stream broadcast, featuring live game play from Wimbledon, but those hoping to see Roger Federer take on Marin Cilic wouldn’t have found the match there.

The stream, a chance for Twitter to test its streaming capabilities before it carries 10 NFL games in the upcoming season, was actually commentary, highlights and replays.

That’s because it was made possible by a deal with ESPN, which gave Twitter permission to show replays and highlights. For live matches, you still had to turn to an ESPN property.

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