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Trump Spent on Data, Organizing and Ads, but Signs of Unsophistication Remain

Trump Spent on Data, Organizing and Ads, but Signs of Unsophistication Remain

With all the fuss about Donald Trump’s fundraising woes, staff shakeups, and skepticism regarding the seriousness of his presidential quest, it’s worth noting his campaign has been spending money on a variety of typical campaign-related services, from media production and direct mail to field consulting, data management and Facebook advertising.

Despite a reputation for heavy reliance on earned media in lieu of paid media and traditional grassroots organizing, the Trump camp in April and May spent millions of dollars on essentials any statewide or presidential campaign would buy, according to Ad Age’s analysis of the campaign’s most recent Federal Election Commission filings.

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