One of the most-hyped data innovations of the 2016 election has a prominent critic. Democratic digital ad veteran Andrew Bleeker was skeptical of a new form of voter targeting adopted by the likes of Republican Ted Cruz and former U.N. Ambassador John Bolton’s Super PAC.
The president of Democratic advertising firm Bully Pulpit Interactive, who oversaw digital ads for both President Barack Obama’s 2008 and 2012 campaigns, Mr. Bleeker spoke during the “Campaign 2016: What’s Working, and Why” conference hosted by Ad Age and Time Inc. in Washington, D.C. yesterday.
