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Young Americans View Online Shopping As Daily Ritual

Young Americans View Online Shopping As Daily Ritual

August 17, 2016

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Online shopping has increased expectations for shoppers worldwide, according to DigitasLBi’s 2016 Connected Commerce study that focuses on the behaviors of consumers in 15 countries who have bought something online in the last 30 days.

One in five (18%) expect products bought online to be delivered within one day. Consumers from the Netherlands are the most impatient, with 38% expecting delivery within a day, while Danish customers are the most laid back (7%). U.S. shoppers fall in the middle (16.5%).

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