With more than half the Olympics events completed — through 10 days of TV coverage — NBC Television Network is still well behind in viewers compared to the London 2012 and Beijing 2008 Games.
The NBC broadcast network is down 22% in total average prime-time viewers to Nielsen 27.4 million through its second Sunday of Olympic programming from London’s 33.6 million. It is also lower than the 29.9 million in Beijing.
