For Keith Weed, advertising that takes progressive stances on gender issues is like spinner luggage: It makes perfect sense when you see it, but took far too long to happen.
The chief marketing and communications officer of Unilever is pushing to eliminate stereotypes from the company’s ads, but admits even some of his biggest brands have some heavy baggage on the issue. “Did Axe have stereotypical men and women?” he said. “Yes it did.”
In an interview with Advertising Age following his presentation at the Cannes Lions International Festival of Creativity, Mr. Weed talked about why Unilever is out to end gender bias in ads.
