If companies could vote on Verizon’s decision to acquire Yahoo’s core assets, those supporting the back-end pipes that run ads, video and content across the Web would give the deal a thumbs down.
While advertisers see the benefits in aggregating data across devices and platforms to serve ads, content and video, those on the telco side of the business like Eric Handa, CEO at APTelecom, a telecom and fiber consulting business, are scratching their heads over the $4.8 billion deal announced earlier this week. They have a completely different take on the acquisition.
