Once the dust settles from last week’s news of the final nail in the coffin for Yahoo, one of the web’s original pioneers, we’ll undoubtedly have a thousand reasons to consider why Big Purple failed.
Chief among them are surely: failure to properly capitalize on and monetize advertising and search, failure to purchase Google when it had the chance, failure to accept Microsoft’s buyout offer when it had the chance, failure to decide whether it was a media company or a technology company, and failure to chart a clear direction when the whole world shifted from desktop to mobile—and then once again to social.
