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Marketer Confidence Stable, Spending To Rise

Marketer Confidence Stable, Spending To Rise

July 21, 2016

Marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research, according to the Marketeers Confidence Index from the American Marketing Association and Millward Brown Vermeer.

This is in spite of a still fragile economy and otherwise unstable environment. The index remained stable in the second quarter of 2016, increasing two points from 121 to 123, despite a dampened jobs report, stock market turmoil and political upheaval. A reading of 100 in the Index represents neutral.

The Index measures the degree of optimism on the state of the economy that U.S. marketers are expressing through their organizational spending and growth.

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