Podcasting, like VR, is top of mind these days for publishers that are interested in trying out new formats. But as with VR, there is a need, eventually, to see a return.
With that in mind, AdsWizz, an ad tech company, announced plans Wednesday for a marketplace called PodWave that will allow marketers to advertise on podcasts in a “quasi-programmatic” way.
National Public Media, which sells sponsorships for NPR and PBS, will handle sales for PodWave starting July 15, AdsWizz CEO Alexis van de Wyer said.
