Tag: marketers

May 19, 2020

Over the past two months, consumer culture as we know it has seen a seismic shift in nearly every conceivable way. As we face stay-at-home orders and quarantines, we’re now fully immersed in the new culture of staying healthy and […]

March 9, 2020

AI gets a lot of lip service in the marketing world as an important but new technology, but this latest report from Advertiser Perceptions suggests AI may be more hype than reality for many marketers. Instead, the pioneers for using […]

February 10, 2020

Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them for this presidential election cycle. And as pivotal as they were to President Donald Trump’s win in 2016, they’re often just as […]

January 22, 2020

Maybe you went home for the holidays, and over a lovely Christmas ham or Hanukkah brisket, your life choices came up as part of the family discussion. Your older brother, the doctor, made a derogatory comment about the marketing industry; […]

December 5, 2019

At this point, every marketer knows how important social media is for building a presence and making sales. However, marketers also know that selling products or services on social media requires a vastly different approach than “spray and pray.” This […]

October 14, 2019

Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content. That may happen, though, if a test occurring in Australia meets the social media giant’s expectations. But if likes disappear in the U.S., marketers may […]

October 1, 2019

LinkedIn added several tools to help marketers on its platform bolster the effectiveness of their targeting. Director of product management Abhishek Shirvastava said in a blog post detailing the new tools, “You’ve shared that one of your biggest priorities is […]

August 28, 2019

As a healthcare marketer, you wear many hats. One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of your organization, your audiences, a strategic analysis of pros and […]

August 14, 2019

When we talk about the customer experience, there are some CX essentials that are proven to consistently increase conversion, like reducing friction. However, do you stop at reducing the negative? Or do you actively work to delight customers? Here’s a […]

August 12, 2019

Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender. For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would compel consumers to buy their products. But consumers today don’t want […]

July 18, 2019

We’ve all seen umpteen studies proving (correlating) that the more content you publish on your blog, the more visits and leads you get. Marketers take this finding at face value and race to publish more (and more visible) content, with […]

July 12, 2019

The headline, “Legislation Would Force Google, Facebook to Report Value of Customer Data to SEC,” in the Media Daily News got this maverick marketer wondering just what kind of a gargantuan task it would be to try and determine the […]

July 10, 2019

The marketing priority for customer experiences is for them to be seamless — but they’re not. Recent research finds 61% of marketers “struggle to provide a seamless customer experience.” And this finding comes as more and more consumers are showing […]

May 8, 2019

Trends show that young people gravitate towards brands with purpose. Stand for something, Gen Z says, and we’ll reward your company with our attention and dollars. According to new research out this month from DoSomething Strategic, a social impact consultancy, […]

April 30, 2019

There aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?” Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it […]

April 29, 2019

Now that the first quarter of 2019 is over, there’s one company (in particular) that has a few of us as confused and contemplative as the iconic business baboon. Hint: This retail giant is no longer No. 1 in customer […]

April 25, 2019

What once was an occasional security nightmare has become more frequent than many of us would like to admit. According to Identity Theft Resource Center, in 2018 alone there were 1,244 reported data breaches and 446,515,334 exposed records. Although it’s […]

April 11, 2019

When it comes to programmatic advertising, it’s easy to become preoccupied with its perceived constraints. After all, it’s proven to be highly disruptive — and, of course, negative news always has a way of making its way into headlines. But […]

April 11, 2019

Ahead of its IPO, Pinterest is giving advertisers—and Wall Street–yet another reason to come flocking to the platform. Starting today, Pinterest is rolling out “conversion optimization” in four different ad products: promoted pins, promoted videos, carousel and shopping ads. Now, […]

April 9, 2019

Like everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago, marketers basically controlled a linear consumer journey. So global really just […]