When it comes to programmatic advertising, it’s easy to become preoccupied with its perceived constraints. After all, it’s proven to be highly disruptive — and, of course, negative news always has a way of making its way into headlines. But is programmatic inherently problematic? It certainly has presented marketers with some new challenges, but in many regards programmatic can be just as safe — and much more effective — than legacy options.
Thanks to advances in the realm of artificial intelligence (AI) and machine learning (ML), programmatic is becoming even more safe and effective by the day.
