Ahead of its IPO, Pinterest is giving advertisers—and Wall Street–yet another reason to come flocking to the platform.
Starting today, Pinterest is rolling out “conversion optimization” in four different ad products: promoted pins, promoted videos, carousel and shopping ads. Now, marketers can set specific goals for their campaigns like online checkout or more sign up. The idea is by optimizing these ad products, the brand has less work to do, but will still meet goals instead of just driving people to click on the ad.
