Over the past two months, consumer culture as we know it has seen a seismic shift in nearly every conceivable way. As we face stay-at-home orders and quarantines, we’re now fully immersed in the new culture of staying healthy and practicing mindful empathy toward each other. And along with consumers, brands are formulating their own plans to remain as healthy as possible while weathering the storm.
For most consumers, the travel bans and office closures has lead to a hike in online activity and an increased appetite for digital engagement.
