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1 True Path to Sustainable Marketing Success — Keep Promises

Maybe you went home for the holidays, and over a lovely Christmas ham or Hanukkah brisket, your life choices came up as part of the family discussion. Your older brother, the doctor, made a derogatory comment about the marketing industry; perhaps while wearing O.R. scrubs (“Oh, are they?”). The insinuation being that your life path, your career choice — marketing — is a less-than-honorable profession.

Effective Marketing Isn’t Trickery, It’s Candor

Look, I’ll admit it. There are probably some marketers who are tricking customers and getting sales or leads.

But you could say the same thing for doctors. Or bankers. Or butchers and bakers and candlestick makers.

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