The marketing priority for customer experiences is for them to be seamless — but they’re not. Recent research finds 61% of marketers “struggle to provide a seamless customer experience.” And this finding comes as more and more consumers are showing they value experiences and experiential marketing enough to deliver ROI.
But in order to deliver better customer experiences, marketers need to ace the four elements of good CX, says RedPoint Global’s survey, conducted by Harris Poll and announced on March 27. In “Addressing the Gaps in Customer Experience,” the research states that good CX has:
