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LinkedIn Adds Tools to Help Marketers Sharpen Their Campaign Targeting

October 1, 2019

Via: Adweek

LinkedIn added several tools to help marketers on its platform bolster the effectiveness of their targeting.

Director of product management Abhishek Shirvastava said in a blog post detailing the new tools, “You’ve shared that one of your biggest priorities is to reach more of the right audiences at scale. We’ve recently invested a lot in bringing that to life with the introduction of new tools to expand your reach, including lookalike audiences, interest targeting with Bing search insights and audience templates.

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