Tag: marketers

March 22, 2019

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief […]

March 12, 2019

Intelligently using data is key for midsized online retailers to succeed in today’s hyper-competitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage […]

March 4, 2019

Consumers want to feel good about what they’re buying. To that end, companies participating in #EmployeeAppreciationDay last week went a long way toward making great customer experiences more likely to happen for their brands. There are at least three reasons […]

February 22, 2019

In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. Unfortunately, for many companies, this information is sitting […]

February 14, 2019

Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. […]

February 12, 2019

Across the board, 10 times more marketing budgets are increasing for 2019 than are decreasing. In fact, a full 60% of the marketers who answered our “2019 Budget Survey” reported that their budgets for 2019 would be higher than in […]

February 1, 2019

It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance. The only way to avoid this risk is to make sure someone with relevant experience is involved in planning and implementing big […]

January 10, 2019

At the end of each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules. Call it “Back-end Analysis” or “Campaign Analytics.” Old-timers may use terms like “Match-back.” Regardless, it is one […]

January 2, 2019

Take advantage of today. January 2 can be a very unique workday for marketers. The massive holiday sales effort has wrapped for ecommerce and consumer marketers. The sprint to the finish to close deals in the fiscal year is done […]

December 13, 2018

Marketers increasingly prioritize personalization, leverage the power of artificial intelligence (AI) and turn to numerous data sources to improve customer engagement, a new report has found. Challenges continue, including earning customer trust and respecting privacy, according to the Salesforce State […]

December 6, 2018

It’s the winter holidays, encompassing Hanukkah, Christmas and Kwanzaa, (and perhaps Festivus for some of you other there). It should be a time of celebration, gathering friends and family, but according to a poll by the American Psychological Association, holiday […]

October 25, 2018

Luxury buyers are a special breed, so their marketing must be, too. Specialized print, websites and influencers they admire all speak to them in ways that, as a new case study on Brand United puts it, display ads can’t do. […]

October 1, 2018

Marketers are scrambling right now. They’re rushing to find new data points for targeting to increase return on ad spend. GDPR has played a significant role in why, but it’s more than likely just the beginning of the data privacy […]

September 12, 2018

Half of B2B professionals have a lack of confidence in the quality of their marketing data, hindering adoption of ABM to increase engagement in key target accounts. Only 38 percent of marketers surveyed said account based marketing (ABM) is part […]

August 23, 2018

Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base. With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other […]

July 17, 2018

TV’s evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing […]

April 3, 2018

Only time will tell which of the new smartphones will win over consumers, however, here’s some of the key trends from the show that marketers need to know to ensure they get the most out of their mobile strategy in […]

March 29, 2018

Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake. The May 25 deadline for compliance with the EU’s General Data Protection Regulations (GDPR) is rapidly approaching, but as […]

March 28, 2018

B2B marketing mistakes can kill campaigns and response rates, and are usually made by two kinds of marketers. Let’s start with the second-worst kind of marketer, the “conscious uneducated.” An “uneducated” marketer is one who does not know the fundamentals […]

March 28, 2018

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. […]