3 Ways Marketers Can Use Content Data to Attract Their Target Audience

October 1, 2018

Via: Adweek

Marketers are scrambling right now. They’re rushing to find new data points for targeting to increase return on ad spend. GDPR has played a significant role in why, but it’s more than likely just the beginning of the data privacy challenges, which includes the recently passed California Consumer Privacy Act, ahead. We as an industry must overcome the data challenges by focusing on the opportunities that exist today.

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