Take advantage of today. January 2 can be a very unique workday for marketers. The massive holiday sales effort has wrapped for ecommerce and consumer marketers. The sprint to the finish to close deals in the fiscal year is done for those in B2B. Nonprofit marketers have hopefully secured funding from their supporters before the year end.
You’ve had a nice break from work yet aren’t digging out of massive amounts of email on your first day back because everyone else was off as well.