Only time will tell which of the new smartphones will win over consumers, however, here’s some of the key trends from the show that marketers need to know to ensure they get the most out of their mobile strategy in 2018.
Engaging a visual and social generation with Augmented Reality
As an industry, we’ve spoken a great deal about adoption of Augmented Reality and a lot of brands are dipping their toe into how they best use the technology in creative campaigns. Samsung’s launch of its new flagship smartphones, the S9 and the S9+ debuted a form of AR to compete with Apple’s iPhone X, further highlighting demand for AR, putting more onus on brands to find ways to integrate the technology into their marketing plan.
