Luxury buyers are a special breed, so their marketing must be, too. Specialized print, websites and influencers they admire all speak to them in ways that, as a new case study on Brand United puts it, display ads can’t do.
While digital display was part of resort community Kukui’ula’s marketing mix, what turned 16 percent of its digital print marketing campaign’s audience into sales prospects for homes was a print channel content marketing effort.
