Intelligently using data is key for midsized online retailers to succeed in today’s hyper-competitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage consumers at every stage of the purchasing journey.
Target Your Advertising Spend
Traditionally, retailers have pursued a mass-market approach to reach as many potential buyers as possible. However, one of the advantages of online retail is that brands can collect a great deal of information about how consumers live, browse and buy.