We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. Add to that the distrust of branded content and advertising and it’s easy to see that marketers need to rethink their approach.
If buyers are not engaging with brand social media and content, then where is their attention?
This is not a new question and the way we’ve been finding the answer is through insights about buyer preferences for solutions content: discovery, consumption and action.
